bccm-admin | Big Chief Creative Media

Striking Gold With the Right Prospecting Strategies

During the California Gold Rush, miners extracted more than 750,000 pounds of gold. Back then, no self-respecting prospector set out into the wilderness expecting to strike gold without first acquiring the right tools and determining a strategic place to put shovel to dirt.

August 24, 2020

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Lead Generation, News

Customer Referrals — Yours for the Asking

A few years ago, romance author Nora Roberts penned some pretty good advice: “If you don’t ask, the answer is always no.”

August 18, 2020

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Lead Generation, News

Being a Brand Influencer — It’s Not Just for the Cool Kids

Want to be an influencer in your industry? You don’t have to have six-pack abs or a first and last name that starts with “K.” To be an influencer, you just have to be an expert in your industry.

July 31, 2020

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Digital Marketing, News, Social Media

Closing the Social Distance — Maintaining Client Relationships in the Days of COVID-19

As our collective connections to normal life — packing the kids off to school each morning, commuting to the office, enjoying a meal at a favorite restaurant — are perhaps on hold for the short-term, many also feel their connections with people slipping further away. Social distancing is predicted to be an enduring part of the “new normal,” even after the worst of the pandemic is behind us.

July 24, 2020

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Digital Marketing, Lead Generation, News, Sales

Four Lead Generation Strategies That Everyone Can Master

Qualified leads begin with quality content.

How do you define quality content? Effective sales people understand that their job is to consult around a prospect’s problems by offering education and advice rather than focusing on closing the deal.

June 22, 2020

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Digital Marketing, Lead Generation, News

May’s Economic Gains Provide Positive Marketing Momentum

We could all use some good news about now, and as the month of May came to a close, we got it.

June 10, 2020

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Digital Marketing, News

Fortune Favors the Bold — And the Bold Keep On Marketing!

In the dark days of the Great Depression, when families huddled around their radios for news, entertainment and FDR’s famous fireside chats, the Kellogg Company made a bold move. It invested heavily in radio, introducing the nation to three characters named “Snap,” “Crackle” and “Pop,” whose “fairy song of health” could be heard in every bowl of Rice Krispies and milk. Meanwhile, industry leader Post cut its advertising significantly, yielding the market to Kellogg’s who grew profits by 30%. Kellogg’s eclipses its rival to this day.

May 18, 2020

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Digital Marketing, News

Instagram Stories — Tantalizing Fans With Peek-a-Boo Marketing

If YOLO is the battlecry of millennials and generations born thereafter, then the phenomenon of disappearing social media content makes perfect sense. Raw, uncensored, and in the moment, disappearing content offers an authentic glimpse of people and their experiences, answering the modern mania for living in the now.

May 12, 2020

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Digital Marketing, Social Media

How Not To Be Lame When Deepening Customer Relationships – By Alex Ribble

Early in my career, I had a sales job selling passive electronic components for a manufacturer. There were 3 salespeople in that company at that time, each responsible for a different region and each with very, very different styles when it came to managing customer relationships.

May 9, 2020

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Digital Marketing, Sales

As the Flywheel Turns — A Guide to Frictionless Selling

More than 200 years ago, James Watt changed the world when he invented the flywheel, the gizmo that powered the steam engine and, in turn, the Industrial Revolution. The flywheel is again a disruptor, as companies ditch the outmoded sales funnel and replace it with this new tool for the digital age.

May 8, 2020

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Digital Marketing

Author: bccm-admin