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BCCM Reengineers Website for Legacy Telecom Manufacturer Allen Tel Products, Inc.

Big Chief Creative Media is celebrating the success of its latest website launch for standards-compliant structured connectivity products supplier Allen Tel Products, Inc.

A Henderson, Nevada-based company, Allen Tel Products boasts 70 years of innovation and quality in the manufacture of custom-designed products for the communications industry. Big Chief repositioned the brand with a fresh design that nods to the company’s legacy while appealing to a new generation with a modern aesthetic.

Creating a new home for more than 2,800 products without losing any search engine optimization gains was no easy feat. But Big Chief fortified the new build by using 301 redirects to maintain search engine creditability.

Visitors now enjoy an easy-to-navigate environment and a new product search feature that allows them to see detailed images and specs on all of Allen Tel Products’ lines. Customers can also download catalogs, watch informative videos and more.

Allen Tel Product’s online sales take place via the website of its exclusive distributor, graybar.com. Graybar is a Fortune 500 company that specializes in supply chain management services and is a leading distributor of components, equipment and materials to the construction, commercial, institutional and government sectors in North America. Big Chief ensured that Allen Tel Products and Graybar’s websites work together to deliver a seamless customer experience.

According to Allen Tel’s Senior Vice President, Strategic Account Management, Al Eddings, “Our new site is outstanding! Content is thorough and fresh, and the presentation projects our image as a technical company in the network and telecommunication industry. The entire team at Big Chief Creative Media likewise demonstrates a professional image. With countless entities that we could have chosen, we are very pleased with the results and look forward to our long-term partnership.”

Established in 1952, Allen Tel Products, Inc. is a manufacturer specializing in custom communications products not available from other suppliers. The company has built its reputation among installers, consultants, engineers and end users by delivering innovative products, and it is continually expanding its product offerings to provide complete, leading-edge connectivity solutions across networking applications. Check out the company’s new look at: https://www.allentel.com.

If you’re ready to be a bold voice in your marketplace, Big Chief Creative Media will help you unleash your potential. Contact us at: info@bigchiefcreative.com; or (714) 794-2226.