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Creating Fresh, Fierce Email Campaigns Fit for 2020

In 2018, the marketing email turned 40. 

The year was 1978, when Gary Thuerk, a marketing manager for Digital Equipment Corp., sent an email to 400 customers promoting the company’s equipment via ARPANET, the precursor to today’s internet. While his message generated a number of complaints, causing him later to become known as the “Father of Spam,” his idea resulted in $13 million in sales.