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So what’s so BIG about Big Chief? Our results, that’s what! We’re ready to help you EXPLODE into bigger markets and better profits using our battle tested methods of getting your products and services in the hands of your customers for the long-term!

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Blog


Creating Fresh, Fierce Email Campaigns Fit for 2020

In 2018, the marketing email turned 40. 

The year was 1978, when Gary Thuerk, a marketing manager for Digital Equipment Corp., sent an email to 400 customers promoting the company’s equipment via ARPANET, the precursor to today’s internet. While his message generated a number of complaints, causing him later to become known as the “Father of Spam,” his idea resulted in $13 million in sales.


Closing the Social Distance — Maintaining Client Relationships in the Days of COVID-19

As our collective connections to normal life — packing the kids off to school each morning, commuting to the office, enjoying a meal at a favorite restaurant — are perhaps on hold for the short-term, many also feel their connections with people slipping further away. Social distancing is predicted to be an enduring part of the “new normal,” even after the worst of the pandemic is behind us. 


Fortune Favors the Bold — And the Bold Keep On Marketing!

In the dark days of the Great Depression, when families huddled around their radios for news, entertainment and FDR’s famous fireside chats, the Kellogg Company made a bold move. It invested heavily in radio, introducing the nation to three characters named “Snap,” “Crackle” and “Pop,” whose “fairy song of health” could be heard in every bowl of Rice Krispies and milk. Meanwhile, industry leader Post cut its advertising significantly, yielding the market to Kellogg’s who grew profits by 30%. Kellogg’s eclipses its rival to this day.