So what’s so BIG about Big Chief? Our results, that’s what! We’re ready to help you EXPLODE into bigger markets and better profits using our battle tested methods of getting your products and services in the hands of your customers for the long-term!
As our collective connections to normal life — packing the kids off to school each morning, commuting to the office, enjoying a meal at a favorite restaurant — are perhaps on hold for the short-term, many also feel their connections with people slipping further away. Social distancing is predicted to be an enduring part of the “new normal,” even after the worst of the pandemic is behind us.
How do you define quality content? Effective sales people understand that their job is to consult around a prospect’s problems by offering education and advice rather than focusing on closing the deal.
In the dark days of the Great Depression, when families huddled around their radios for news, entertainment and FDR’s famous fireside chats, the Kellogg Company made a bold move. It invested heavily in radio, introducing the nation to three characters named “Snap,” “Crackle” and “Pop,” whose “fairy song of health” could be heard in every bowl of Rice Krispies and milk. Meanwhile, industry leader Post cut its advertising significantly, yielding the market to Kellogg’s who grew profits by 30%. Kellogg’s eclipses its rival to this day.
If YOLO is the battlecry of millennials and generations born thereafter, then the phenomenon of disappearing social media content makes perfect sense. Raw, uncensored, and in the moment, disappearing content offers an authentic glimpse of people and their experiences, answering the modern mania for living in the now.
Early in my career, I had a sales job selling passive electronic components for a manufacturer. There were 3 salespeople in that company at that time, each responsible for a different region and each with very, very different styles when it came to managing customer relationships.
More than 200 years ago, James Watt changed the world when he invented the flywheel, the gizmo that powered the steam engine and, in turn, the Industrial Revolution. The flywheel is again a disruptor, as companies ditch the outmoded sales funnel and replace it with this new tool for the digital age.
Successful entrepreneurs learned at least one important lesson from the Great Recession: the ability to adapt is a primary indicator of businesses that succeed over those that fail. The current economic outlook may look grim to many, but shifts in business and consumer behavior spurred by COVID-19 are opening up new opportunities for those who are alert and ready to reinvent their approach to marketing.