Digital Marketing | Big Chief Creative Media

Four Lead Generation Strategies That Everyone Can Master

Qualified leads begin with quality content.

How do you define quality content? Effective sales people understand that their job is to consult around a prospect’s problems by offering education and advice rather than focusing on closing the deal.

June 22, 2020

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Digital Marketing, Lead Generation, News

May’s Economic Gains Provide Positive Marketing Momentum

We could all use some good news about now, and as the month of May came to a close, we got it.

June 10, 2020

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Digital Marketing, News

Fortune Favors the Bold — And the Bold Keep On Marketing!

In the dark days of the Great Depression, when families huddled around their radios for news, entertainment and FDR’s famous fireside chats, the Kellogg Company made a bold move. It invested heavily in radio, introducing the nation to three characters named “Snap,” “Crackle” and “Pop,” whose “fairy song of health” could be heard in every bowl of Rice Krispies and milk. Meanwhile, industry leader Post cut its advertising significantly, yielding the market to Kellogg’s who grew profits by 30%. Kellogg’s eclipses its rival to this day.

May 18, 2020

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Digital Marketing, News

Instagram Stories — Tantalizing Fans With Peek-a-Boo Marketing

If YOLO is the battlecry of millennials and generations born thereafter, then the phenomenon of disappearing social media content makes perfect sense. Raw, uncensored, and in the moment, disappearing content offers an authentic glimpse of people and their experiences, answering the modern mania for living in the now.

May 12, 2020

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Digital Marketing, Social Media

How Not To Be Lame When Deepening Customer Relationships – By Alex Ribble

Early in my career, I had a sales job selling passive electronic components for a manufacturer. There were 3 salespeople in that company at that time, each responsible for a different region and each with very, very different styles when it came to managing customer relationships.

May 9, 2020

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Digital Marketing, Sales

As the Flywheel Turns — A Guide to Frictionless Selling

More than 200 years ago, James Watt changed the world when he invented the flywheel, the gizmo that powered the steam engine and, in turn, the Industrial Revolution. The flywheel is again a disruptor, as companies ditch the outmoded sales funnel and replace it with this new tool for the digital age.

May 8, 2020

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Digital Marketing

Four Ways to Supercharge Your Digital Marketing Amid the Coronavirus (COVID-19)

Successful entrepreneurs learned at least one important lesson from the Great Recession: the ability to adapt is a primary indicator of businesses that succeed over those that fail. The current economic outlook may look grim to many, but shifts in business and consumer behavior spurred by COVID-19 are opening up new opportunities for those who are alert and ready to reinvent their approach to marketing.

May 2, 2020

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Digital Marketing