Digital Marketing

As the Flywheel Turns — A Guide to Frictionless Selling

More than 200 years ago, James Watt changed the world when he invented the flywheel, the gizmo that powered the steam engine and, in turn, the Industrial Revolution. The flywheel is again a disruptor, as companies ditch the outmoded sales funnel and replace it with this new tool for the digital age.

Four Ways to Supercharge Your Digital Marketing Amid the Coronavirus (COVID-19)

Successful entrepreneurs learned at least one important lesson from the Great Recession: the ability to adapt is a primary indicator of businesses that succeed over those that fail. The current economic outlook may look grim to many, but shifts in business and consumer behavior spurred by COVID-19 are opening up new opportunities for those who are alert and ready to reinvent their approach to marketing.