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Four Strategies to Boost Your Digital Marketing ROI

The U.S. Small Business Administration recommends that most companies spend 7 to 8 percent of gross revenue for marketing and advertising. And if you’re dedicating such significant resources to your company’s growth, you undoubtedly want to see a solid ROI for your efforts.

December 15, 2020

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Digital Marketing, News

BCCM Catches QuickDraw’s Quirky Turkey Inspector on Video

Cinema quality video production is just one of the tools BCCM puts in action to make its clients superstars of the digital universe. In the spirit of the Thanksgiving season, BCCM’s creative team worked with QuickDraw Fund Control to produce a series of lighthearted videos featuring QuickDraw Founder Greg Norris as a quirky “Turkey Inspector.”

November 25, 2020

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News

BCCM Brings Sexy Back With a Plumbing & Heating Website Makeover

Who says plumbers aren’t sexy? BCCM proved just how exciting plumbing and HVAC contracting can be with its recent transformation of 20/20 Plumbing & Heating Inc.’s website – see it here!

November 23, 2020

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News, Web Development

At Home With Chino Valley Ranchers

For three generations, the Nichols family at Chino Valley Ranchers have been producing thoughtfully raised, cage-free eggs for their neighbors in California and across the country.

November 12, 2020

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Digital Marketing, News

Creating Fresh, Fierce Email Campaigns Fit for 2020

In 2018, the marketing email turned 40.

The year was 1978, when Gary Thuerk, a marketing manager for Digital Equipment Corp., sent an email to 400 customers promoting the company’s equipment via ARPANET, the precursor to today’s internet. While his message generated a number of complaints, causing him later to become known as the “Father of Spam,” his idea resulted in $13 million in sales.

October 2, 2020

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Lead Generation, News

How to Become a Remote Sales Superstar

When the pandemic lockdowns started and professionals across America moved their work home, many experienced apprehension about losing touch with coworkers, feeling isolated, losing productivity and maintaining work/life balance with the “office” only steps away.

September 29, 2020

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Lead Generation, News

Striking Gold With the Right Prospecting Strategies

During the California Gold Rush, miners extracted more than 750,000 pounds of gold. Back then, no self-respecting prospector set out into the wilderness expecting to strike gold without first acquiring the right tools and determining a strategic place to put shovel to dirt.

August 24, 2020

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Lead Generation, News

Customer Referrals — Yours for the Asking

A few years ago, romance author Nora Roberts penned some pretty good advice: “If you don’t ask, the answer is always no.”

August 18, 2020

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Lead Generation, News

Being a Brand Influencer — It’s Not Just for the Cool Kids

Want to be an influencer in your industry? You don’t have to have six-pack abs or a first and last name that starts with “K.” To be an influencer, you just have to be an expert in your industry.

July 31, 2020

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Digital Marketing, News, Social Media

Closing the Social Distance — Maintaining Client Relationships in the Days of COVID-19

As our collective connections to normal life — packing the kids off to school each morning, commuting to the office, enjoying a meal at a favorite restaurant — are perhaps on hold for the short-term, many also feel their connections with people slipping further away. Social distancing is predicted to be an enduring part of the “new normal,” even after the worst of the pandemic is behind us.

July 24, 2020

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Digital Marketing, Lead Generation, News, Sales