Think about the last time you logged into Facebook, Instagram, YouTube, Twitter or any other social media platform. You’ve probably seen someone you follow rave about (or in some cases, quietly promote) a particular product or service. Their pitch seems authentic, and you decide to learn a little more. So you scroll through the post’s comments to get other people’s reactions, and the next thing you know, you’re 30 feet down the rabbit hole reading the reviews and watching videos, all the while subconsciously contemplating a purchase.
