Instagram is giving consumers a shot at instant shopping gratification via the launch of its new “Checkout on Instagram” feature. As of March 19, Instagrammers can finally buy what they love without leaving the platform....
Think about the last time you logged into Facebook, Instagram, YouTube, Twitter or any other social media platform. You’ve probably seen someone you follow rave about (or in some cases, quietly promote) a particular product or service. Their pitch seems authentic, and you decide to learn a little more. So you scroll through the post’s comments to get other people’s reactions, and the next thing you know, you’re 30 feet down the rabbit hole reading the reviews and watching videos, all the while subconsciously contemplating a purchase.
