What is Search Engine Optimization?
Alex Ribble throws down on the basics of SEO for business…
Q: So,what is SEO, and why should businesses engage in SEO for their brand?
We get this question daily from clients. I’m sure many of you have heard of the term before but aren’t sure exactly what it means, so let me break it down. In basic terms, SEO is an acronym for Search Engine Optimization. Whenever someone searches for something on the web, they typically use a search engine such as Google, Yahoo or Bing. With the number of people on the web increasing daily and print advertising is becoming outdated, the web the best way to advertise your business. Instead of paying to be listed in your local Yellowbook, you can connect with clients potentially for FREE through optimizing your search engine, if done correctly.
Q: So how does Search Engine Optimization work, exactly?
Let’s say you are a local restaurant that just opened and want to get your name out there. Let’s be more specific. You are a local Brea,CA restaurant that serves Mediterranean cuisine. (Yum!) A great way to gain future customers is to make sure your website comes up on the first page of a search engine (ie Google). (Because let’s be honest, how many of us actually go to the 2nd or 3rd page on Google?) Next you have to ask yourself, if I was searching for my restaurant, what keywords would I use? ‘Mediterranean food Brea’, ‘Mediterranean restaurant Orange County’, ‘Mediterranean cuisine North Orange County’ could be a few.
Identifying a list of highly searched keywords and phrases (with not too many competitors already using those keywords), than incorporating those specific keywords into your website content is the basis of SEO.
Search engines not only look for keywords in the content of your website but they also look for the keywords in your META tags (title in the top bar of your browser) and title tags (title in the URL). Google (and other search engines) rank websites depending on how many times the keyword is used within that website, how well it’s optimized, and how often it’s used ongoing. So, if we determine that ‘Mediterranean food Brea’ is a valuable keyword phrase for your business, and you’ve used it more times in your site than your competitors, chances are you will be ranked higher, making it easier for future customers to find your restaurant.
I know this all sounds confusing and super techy but that’s where we come in! If Search Engine Optimization is something you’d like to do to boost your company’s sales, we’d love to help you out! Contact us for more info!